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14 Years Later: FTC Updates The Endorsement Guides | Moritt Hock & Hamroff LLP

On June 29, 2023, the Federal Trade Commission (FTC) announced its much anticipated and long-awaited updates to the Guides Concerning the Use of Endorsements and Testimonials in.

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FTC Finalizes Revisions To The Endorsement Guides, Proposes New Rule For Consumer Reviews And Testimonials And Updates FTC Staff Guidance - Social Media

The Federal Trade Commission's ("FTC") Endorsement Guides have evolved over the past forty years from regulating celebrity endorsements and testimonial advertisements to policing social media advertising.

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FTC Revisions to Endorsement Guides, Consumer Reviews, Testimonials

Federal Trade Commission issued final revisions to Endorsement Guides, proposed new rule for consumer reviews and testimonials, and updated FTC Staff Guidance. This means that FTC enforcement actions regarding social media, influencers will continue to be a focus.

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FTC Finalizes Revisions to the Endorsement Guides, Proposes New Rule for Consumer Reviews and Testimonials and Updates FTC Staff Guidance | Sheppard Mullin Richter & Hampton LLP

FTC Finalizes Revisions to the Endorsement Guides, Proposes New Rule for Consumer Reviews and Testimonials and Updates FTC Staff Guidance | Sheppard Mullin Richter & Hampton LLP
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FTC Releases Updated Endorsement Guides And Proposes New Rule On Fake Reviews - Advertising, Marketing & Branding

Yesterday, the Federal Trade Commission released its updated Guides Concerning the Use of Endorsements and Testimonials in advertising. In connection with the release of the new Endorsement.

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