Hospitality is one of those industries where oldest traditions meet newest technology. And it’s not always a controversy, because traditions of hospitality are all about making guests feel welcomed and appreciated - which is greatly achievable with the latest tech. What can make someone feel more welcomed than a personalized approach? And we at Hoteza use technology to take personalization to a whole new level. With 500+ installations around the world, we were able to collect unique data about how guests are interacting with hotels. And we turned some prospective ideas into a reality where hotels become smart entities and can interact with guests directly and where the hotel environment is aware of guests preferences.