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Fears that China boost for L Oreal s beauty label sales may not last

L'Oreal's stable of skincare and cosmetics labels, including L'Oreal Paris, SkinCeuticals and CeraVe, will likely give a solid lift to the company's quarterly sales with purchases expected to have accelerated in China. The French company reports third quarter results on Thursday, with overall sales seen up 11.5% from a year earlier on an organic basis, according to a consensus cited by Barclays, and sales in North Asia, mostly accounted for by mainland China, up 14.4%. But investors will be looking for any sign that Chinese shoppers are turning to less expensive or local products.

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