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When John Wu looked to raise up to $10 million for his San Diego startup that helps parents manage screen time and keep their kids safe online, he didn’t go the traditional venture capital route.
Instead, he opted for a less common fundraising vehicle called a Regulation A an equity offering mechanism that sprang out of the Obama administration’s JOBS Act to give everyday investors the opportunity to put money into startups.
“We have tens of thousands of customers who love our product, so this is a good way to leverage that to do a raise,” said Wu, co-founder and chief executive of Gryphon Online Safety. “And another benefit is you are building your brand. You’re able to reach a wider community with the right game plan.”