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Grupo Financiero Banorte, one of Mexico's largest financial companies, on Monday launched bineo, a digital bank which will offer savings accounts and personal loans with the aim of adding 2.8 million new clients in the next five years. Banco Banorte, which is owned by the company, already has 12 million clients, making it the second largest in the country when measured by credit portfolio. "There's a segment of our clients that today demands a 100% digital service," the group's president, Carlos Hank, said in an interview with Reuters.

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