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Thales and Andrade sign alliance to market Bushmaster in Mexico

Thales and Andrade sign alliance to market Bushmaster in Mexico
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The emergence of a new digital powerhouse: the case of Heraldo de México

| January 26, 2021 Eighteen months earlier, it was far from the top-10, with less than 4 million unique users. This meteoric growth has resulted in a profitable digital business for Heraldo Medio Group. We interviewed the company’s Chief Digital Officer, Armando Kassian Mieres, who has been at the center of this growth since day one, and who shared with us key insights as to how they got to where they are today. WAN-IFRA: Armando, tell us about yourself, your profile and how you came to lead the digital strategy of El Heraldo de México: Armando Kassian Mieres: I am a marketer by profession, I studied at the Universidad Panamericana in Mexico and I have a master’s degree in Integral Communication from the Complutense University of Madrid and an MBA at the Instituto de Empresa also in Madrid. I had had a few website ventures, more focused on eCommerce and I had always been passionate about technology and the digital world, and that’s how I started at El Heraldo.

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