Singapore plant-based meat and seafood manufacturer Growthwell Foods has launched its latest consumer brand HAPPIEE!, which will be produced at a newly established innovation, R&D and manufacturing centre.
Get full access to all content,
just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; âIs sugar the next tobaccoâ for free!
Dean Best, editor of just-food
Growthwell eyeing geographic expansion
Fledgling Singapore-based meat- and seafood-alternative supplier Growthwell Group, which wants to expand geographically, has suggested it could look for more external funding as part of plans to enter China.
Growthwell is a co-manufacturer of plant-based protein products and markets its own meat and seafood substitutes in its home market.
Last spring, Growthwell received investment from Singapore state fund Temasek and itself invested in Israeli start-up ChickP, which has developed a 90% chickpea protein isolate for use in alternative-protein products.
Speaking to just-food, Justin Chou, Growthwell s executive director and son of founding MD Chou Shih Hsin, said the company was looking to enter Thailand and Taiwan – and had China on its list of new markets.