How Mega Growth promoted self-love this valentine
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This year, Mega Growth Nigeria celebrated Valentine’s Day with a twist. The leading global haircare brand is promoting the importance of self-love through a one-in-kind campaign tagged #TrueLoveInABox, which involved surprising a few women with specially curated gift packages to celebrate the season.
The campaign kicked off on the 5th of February, with Mega Growth identifying and selecting participants from a post on KraksTV. This was followed by sending hand-delivered gift boxes, containing branded hair products to the winners as a token of love and appreciation.
Speaking on the idea behind the #TrueLoveInABox campaign, Ebunoluwa Longe, Brand Manager, Mega Growth Nigeria, said “Our goal is to show forth the beauty of spreading love through the act of giving. Therefore, we decided to gift exciting care packages to a few women this season to appreciate them. For us, this campaign was a true success because we were able
Nigerian tech entrepreneur and CEO of Bookings Africa, Fade Ogunro puts Nigeria on the map with her most recent appointment as a member of the Global Campaign Board for The Cherie Blair Foundation for Women, making her the first African and Nigeri-an woman to become part of the organization’s board. x
The Foundation was set up by Cherie Blair CBE QC to help release the potential of women entrepreneurs in low and middle income countries and close the global gender gap in entrepreneurship. Since its inception in 2008, the Foundation has di-rectly supported over 175,000 women across more than 100 countries.
Through its combined approach of programmatic delivery and advocacy, the Founda-tion supports women to start and grow successful micro, small and medium busi-nesses, with training, technology, mentoring and networking at the heart of its work.