hits its highest level for m years. if you re burgled in england and wales, a police officer will come to your home the new pledge from police chiefs. and we meet the british woman behind some of hollywood s biggest films who s become one of the most powerful in the movies. and coming up on the bbc news channel. described as their darkest day, worcester warriors players and staff are to have their contracts terminated following part of the club being wound up in the high court. good evening and welcome to the bbc news at six. the prime minister has said she s willing to make difficult decisions in order to get the uk s economy moving, in herfirst conference speech as conservative leader, liz truss acknowledged that times were tough for many people, but said her plans to cut taxes would benefit everyone. in a rocky week of conference marked by u turns and internal divisions, the prime minister made no new policy announcements but promised to help businesses by reducing taxes
M&C Saatchi founder and strategy consultant Simon Corah and designer wife Monique are behind the purchase of a record-setting home in Sydney’s east, after selling his Bronte home for over $18 million.
10 lessons in making a rebrand a whole of organisation job
Great Southern Bank s chief customer officer details the key steps in rebranding and finding a fresh purpose for credit union and the data-driven process she s taken
As Great Southern Bank’s chief customer officer, Megan Keleher, put it to
CMO, the task of transitioning the banking provider to a fresh brand and purpose was the biggest change the organisation has faced in its 70-plus year history. Which made it vital every person across the organisation was onside.
“Brand is everybody’s accountability: This was a whole of organisation change we were undertaking,” she said. “It’s something I am most proud of. If I look back, there were times I wondered if everyone would get onboard as I ran 12 streams of work across marketing, operations, risk, technology and finance. I couldn’t be happier with how it has ended up. I made sure this was not a marketing thing, but a total company change.”
Great Southern Bank launches new Happily Clever After brand campaign campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.