Ted Baker has revealed that retail sales fell by nearly half in the quarter covering its usually strong Christmas period due to store closures and footfall moving away from city centres.
It said they plummeted by 47 per cent between November 1 and late January, while it blamed more prudent demand from store-based trustees for its wholesale and licence revenues sinking 44 per cent. The firm, whose share price slumped 9 per cent today, now expects both retail and wholesale sales to remain depressed until the end of May before making a phased recovery in the first half of the financial year.
Ted Baker was forced to shut all its UK outlets for most of the last three months as the government imposed two national lockdowns in England
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