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MORRISONS is offering British entrepreneurs a fast-tracked route to a national market through a programme called ‘Growing British Brands’. The ‘Growing British Brands’ programme will give businesses the potential to sell products in all 497 Morrisons stores as well as listings in other parts of the business including Morrisons.com, Food Boxes and wholesale channels like Amazon. The Bradford-based supermarket chain will also offer promotional plans and favourable payment terms to help these businesses scale up. To support these emerging British businesses, Morrisons has assembled a team of experts to find brands with game-changing, innovative products that need a helping hand to get to the main stage. The team will offer successful applicants to the programme advice and support covering every aspect of retailing, from production to packaging and marketing and logistics.
13th May 2021
Morrisons has launched a new programme called ‘Growing British Brands’ which aims to offer local entrepreneurs a fast-tracked route to selling their products nationally.
The scheme will give businesses the opportunity to sell their products in all 497 Morrisons stores as well as listings in other parts of its business including its website and wholesale channels like Amazon. The supermarket will also offer promotional plans and “favourable payment terms” to help these firms scale up.
Morrisons has assembled a team of experts to find brands with “game-changing, innovative products” that may need help expanding. Successful applicants to the programme will be offered advice and support covering every aspect of retailing, from production to packaging and marketing and logistics.
CEO David Potts said he hoped the scheme would provide “support, guidance and confidence” to brands
Morrisons has announced a new initiative to help fast track “game-changing” suppliers to its shelves, saying it wants to encourage more innovation from British companies.
The supermarket has launched an accelerator programme offering entrepreneurs a chance to be sold across nearly 500 stores and online, including via its fast-growing Amazon platform.
It said it had assembled a team of experts to find brands that would be helped to scale up, with help including promotional activity and favourable payment terms, as well as advice on production, packaging and marketing.