French dairy giant Danone collected another plant-based pioneer last week with the acquisition of Follow Your Heart. Danone obtained the plant-based brand through a share purchase agreement where the company purchased 100% of the shares of Earth Island, the parent company of Follow Your Heart. This transaction follows a greater trend for the dairy company, which has spent the last two decades enhancing its plant-based profile with companies like Silk and So Delicious.
Dairy Company Acquires Vegan Brand Follow Your Heart
Follow Your Heart is known for its early push during the plant-based movement, starting in 1970 as a vegan lunch counter in Los Angeles. Since then, the company has launched a slew of important plant-based alternatives such as Vegenaise (vegan mayonnaise) and a number of dairy-free cheeses. Follow Your Heart also launched a selection of plant-based salad dressings and a VeganEgg. The brand’s growth significantly rose over the last decade, and in 2019, Chief Opera
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