Mar 9, 2021 3:35pm
Payer execs and vaccine experts discussed patient hesitancy at an America s Health Insurance Plans event Tuesday. (Getty/FG Trade)
As the COVID-19 vaccine rollout continues, payers are gearing up to play a key role in easing vaccine fears and hesitancy.
At Humana, for example, this has meant connecting with members at multiple touchpoints over the past year, and ensuring that vaccine education was not their first conversation with their health plan during the pandemic, Chief Medical Officer William Shrank, M.D., said. I don t think any of our members see this as our first outreach, Shrank said.
Shrank was one of the speakers on a panel hosted by America s Health Insurance Plans on Tuesday as part of its National Health Policy Conference. He was joined on the panel by Bechara Choucair, M.D., vaccination coordinator for the White House COVID-19 Response Team; Robert Gluckman, M.D., chief medical officer at Providence Health Plan; and Nancy Messonnier, M.D., di