The media agency conglomerate further reduced the number of brand names and operating units, one of the main motivations behind the moves, even as cost-savings will likely be achieved.
WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.
Strong start to the year across the business; continued investment in growth; LFL growth guidance raised to 5.5-6.5% WPP (NYSE: WPP) today reported its 2022 First Quarter Trading Update.
GroupM creates EssenceMediacom globally, Pat Crowley to lead merged 550-person agency mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.