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WPP launches new global data company Choreograph

WPP  today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.      Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph’s role is to orchestrate and integrate

WPP launches data company, Choreograph, to help clients realize the value of their first-party data

WPP launches data company, Choreograph, to help clients realize the value of their first-party data Business Insider India 2 hours ago BI India Partner © WPP WPP launches data company, Choreograph, to help clients realize the value of their first-party data The newly launched Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph aims to create market-leading tools to support its clients in the appropriate and responsible application of data in advertising. WPP said Choreograph’s role is to orchestrate and integrate data sets, including managing first-party data as a service, to expand audiences for growth, and to use data to optimise and improve media, creative and consumer experiences.

WPP Launches Global Data Company: Choreograph

WPP Launches Global Data Company: Choreograph WPP (NYSE: WPP) today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph s role is to orchestrate and integrate

WPP launches global data company: Choreograph™

WPP launches global data company: Choreograph™
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