Chinese police have raided the
Shanghai offices of WPP-owned media agency GroupM,
questioning employees and detaining one senior executive, the
Financial Times reported on Friday, citing people with.
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What’s on the minds of digital marketers in China heading into 2021?
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After the COVID-19 shock of H1 2020, everyday life in China has gradually returned to the pre-pandemic norm, and economic activities have been on the rebound. Government data shows that China’s GDP grew by 2.3% in 2020, and the World Bank forecasts it will jump by 7.9% this year.
With a vaccine rollout already begun in earnest and the government managing the COVID-19 situation relatively well, marketers in general are feeling more optimistic. September and October polling by Miaozhen Systems, a data tech company, found that marketers in China planned to increase their digital marketing spending by 20% in 2021, up from 14% in 2020.