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Awards and Events 126 Add to collection
Publicis Groupe Romania’s agency is the only agency from CEE to be recognised at the prestigious global awards this year
Leo Burnett Bucharest’s The Online Park campaign created for Telekom Romania was awarded a Gold by the 2021 International ANDY Awards. The prestigious recognition which was announced Monday, represents the only award won by an agency and a company in Romania and Central Eastern Europe (CEE) region at ANDYs this year.
“Telekom’s higher brand purpose is to put technology at work to create social utility by tackling the most relevant issues for Romanians. Given the increasing importance of internet in children`s lives nowadays and all the digital threats they might face, we created “The Online Park”. Intended as an alarm signal for the Romanian parents, the campaign is meant to increase their awareness on the online dangers their kids might be exposed to while at the same time, offering them the proper solu
The team will also serve as a center of excellence for all Publicis Groupe Romania.
The Romanian office will launch with 22 experts and will be led by Călin Buzea as Managing Director & CTO.
”I’m very excited about Digitas’ business in Romania. Romanian marketing has been evolving very quickly as the market grows, and this launch comes at an excellent time as a direct response to the need for marketing transformation solutions. Digitas will develop data-infused strategies that identify the best ways for our customers across all paid, owned and earned channels to better reach their consumers. Being part of this global structure will give us access to 360-degree knowledge and a collaborative network made up of experts from all over the world.” Călin Buzea, Managing Director Digitas Romania.
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