Share it
Through a mixture of planning and luck, Brooks Running had a better year than many. The performance-focused running brand operates in a category that s been enjoying tailwinds as consumers find themselves with renewed interest in a sport that requires little else but a pair of shoes and some space.
The running category has been a relative bright spot in the retail industry this year, fueled by consumers having more time and a growth in interest given the risks posed by indoor gyms. Looking ahead, sports retailers could benefit from continued consumer interest in health and wellness in order to avoid illness, Matt Powell, vice president and senior industry advisor of sports for the NPD Group said in a Dec. 16 report.