Casino Group, Google Cloud and Accenture announced today a strategic collaboration to accelerate the technological developments of Casino Group, digitally transforming the leading French mass-market retail brand and the retail market as a whole.
The collaboration is two-fold:
The Casino Group s B-to-C activities, such as its stores and ecommerce sites, will benefit from the deployment of innovative digital solutions, enhancing customer experience and operational efficiency, and drawing on the extensive expertise of Google Cloud (in particular on its smart analytics, machine learning and artificial intelligence solutions) and of Accenture.
For Casino group’s new B-to-B activities, such as its retail media properties, the objective is to accelerate the development of RelevanC (the Group’s subsidiary specializing in data marketing solutions) by benefiting from the commercial and technological support of Google Cloud and Accenture.