In a period that will forever be characterized by disruption, uncertainty and, for many, financial hardships, associations across Canada found themselves facing a unique balancing act.
Even as many confronted dramatic declines in their traditional revenue sources, associations played a critical role supporting organizations devastated by the pandemic. Others represented the interests of professionals on the front lines of the health crisis or helped position entire industries to lead the economic recovery.
In a period that will forever be characterized by disruption, uncertainty and, for many, financial hardships, associations across Canada found themselves facing a unique balancing act.
Even as many confronted dramatic declines in their traditional revenue sources, associations played a critical role supporting organizations devastated by the pandemic. Others represented the interests of professionals on the front lines of the health crisis or helped position entire industries to lead the economic recovery.