Dubai: New Year s Eve is the biggest night of the year and Dubai s F&B brands and event creators are hoping for more than a fresh start over the next 24 hours. They want to maximise opportunities in the final hours of this year… and set themselves up for an infinitely better 2021.
More than 200,000 overseas visitors are taking up spots across the city to see in the New Year, apart from residents of the city and those driving down from other emirates. A report by Agooda reveals that over the last four years UAE residents have chosen Dubai as their destination of choice to celebrate New Year’s Eve. This year, with many opting to stay in town, the city is almost booked up for events.