Simon Hammon (Chief Product Officer, Relax Gaming).
In the third episode of the interview series, CasinoBeats Managing Director
Stewart Darkin examines the impact of streamers on the casino and slots industry, with input from the perspectives of operators, suppliers and streamers.
The session covers a number of key issues arising from the growing popularity of slots streamers, who can attract audiences of thousands of players on Twitch and YouTube as they put the latest games through their paces.
During the discussion, Svensen, Ekberg and Hammon address the role of streamers as ambassadors for brands, how valuable they can be in promoting new titles and giving them visibility among the crowd of releases each week, the extent to which streaming has influenced game design, and how to identify the right streamers to work with.