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had to step back from the bag since i started wreeting your writings. let s talk about how this happened. we were looking at grocery spending. in 1982, processed foods were 11.6% of the american grocery bill. by 2012, they were 22.9%. what happened? you can go back to the start of the century. one of the first problematic products was cold cereal. the founder of kellogg, john harvey kellogg hated sugar, he had santerre yums in battle creek, michigan wouldn t allow any customers to touch sugar. a little family feud happened. brother will came along and said hey, we can make a lot more cereal and sell it if we can add a little bit of sugar to it and that was the beginning of the presweetened cereal we now see in the supermarket. can you trace it to that beginning. the obesity epidemic itself started in 1980. where a number of things happened, including our own dependence on convenient low-cost processed foods deepened. that s one of the themes going through the book. which for me was r
surprise many people. people are spending more in one area? 91% now say they are paying more for groceries. big news it s up 16 points from a year ago. people are feeling the effects of inflation. 84% in general inflation is going up. they expect interest rates and gas prices to going as well. kelly: we were seeing so much pain at the pump and paying for food in the grocery line. do people think those prices mr. actually be going down. that would be a signature of some hope that is existing out there. 3% think they ll go down, 80% think they will go up. these numbers are very important. we don t have a lot of discretionary income, after they pay their mortgage and rent and car bills and everything. the money going quickly. now gas prices are going up so people begin to cut back to grocery spending and grocery prices create real stress.