For the carpeting, we selected a Grigio Scuro color scheme but you can really go to town here, with options including Rosso and Beige Tradizione that create a much more vivid contrast. We also chose floor mats embroidered with the 296 GTB logo. Whether this specification makes you drool or barf, it s just one example of countless ways you can specify the 296 GTB. You can also choose from exterior finishes like Rosso Corsa (red) and Giallo Modena (yellow) - we ve included these examples below - or from various wheel choices including full carbon fiber wheels. There are 15 interior colors and five seat types alone. Naturally, Ferrari doesn t immediately indicate how much these options cost but the base car already requires you to part with around $320,000.