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Japan Focus: Nestle plant-based coffee, Kirin thin film technology, supermarket strategies and more feature in this edition of Japan Focus By Guan Yu Lim Nestle s plant-based coffee, Kirin s thin film technology, supermarket strategies and more feature in this round-up.
Nestle Japan has launched two ‘plant-based coffee’ ranges as it seeks to maximise the appeal of one of the nation’s most-consumed beverages while tapping into one of the hottest consumer trends.
According to Nestle Japan, the market for plant-based foods and beverages is rapidly growing locally, particularly amongst consumers interested in healthy food and lifestyle, or in ethical consumption, a key driver for the firm to get in on the trend.
Italian frozen fruit snack company Frutteto will start manufacturing part of its products in Japan, its largest market, and is on-track to launch in China this year.