reporter: it may be just a cover to you, but to a book publisher it s a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? even if it s rather tattered you re looking at probably $80,000 and up. reporter: the art of the book cover. later on sunday morning. osgood: batter-up is a phrase you might not associate with the christmas season but in this hot stove league we re not talking baseball. martha teichner is talking cookies. reporter: here s a riddle. when is a cookie a jewel? do you recognize it in there with all the fancy krystals? this sunday morning, not your average cookie cutter cookie story. shiny jewel-like appearance. osgood: matt damon plays very convincing roles both on screen and off. this morning, he convinces our harry smith. reporter: he is one of hollywood s top grossing stars. a first choice f
by its cover. but in the publishing world they know the cover is pretty important as erin moriarty will report in our cover story. reporter: it may be just a cover to you, but to a book publisher it s a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? even if it s rather tattered you re looking at probably $80,000 and up. reporter: the art of the book cover. later on sunday morning. osgood: batter-up is a phrase you might not associate with the christmas season but in this hot stove league we re not talking baseball. martha teichner is talking cookies. reporter: here s a riddle. when is a cookie a jewel? do you recognize it in there with all the fancy krystals? this sunday morning, not your average cookie cutter cookie story. shiny jewel-like appearance. osgood: matt damon plays very convincing roles both on sc
story. reporter: it may be just a cover to you, but to a book publisher it s a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? even if it s rather tattered you re looking at probably $80,000 and up. reporter: the art of the book cover. later on sunday morning. osgood: batter-up is a phrase you might not associate with the christmas season but in this hot stove league we re not talking baseball. martha teichner is talking cookies. reporter: here s a riddle. when is a cookie a jewel? do you recognize it in there with all the fancy krystals? this sunday morning, not your average cookie cutter cookie story. shiny jewel-like appearance. osgood: matt damon plays very convincing roles both on screen and off. this morning, he convinces our harry smith. reporter: he is one of hollywood s top grossing stars. a first c