Beautycounter founder returns as CEO retaildive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retaildive.com Daily Mail and Mail on Sunday newspapers.
Gregg Renfrew, Beautycounter’s founder, will return to the brand she founded in 2013 and will officially assume the role of Chief Executive Officer as of February 1st.
Renfrew launched Beautycounter in 2013, after spending two years preparing its creation, in particular through a list of ingredients that she deemed harmful and potentially harmful and that the Santa Monica, CA-based brand would never use in its formulations. Under her leadership, Beautycounter grew as pioneer of the clean.