This shifts Varo s strategy from building a trustworthy profile to gaining primary bank status.
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The US neobank s new program, dubbed Perks, will offer as much as 15% cash back from local and national merchants when clients spend with their Varo cards, Crowdfund Insider Varo Bank launches cash-back rewards in strategy pivot. Insider intelligence
Varo claims Perks which has already been tested with early users avoids a complicated points system and instead lets customers easily track cash back within the Varo app. Rewards are deposited into their Varo Bank accounts automatically when customers earn $5. In the future, Perks will expand to include exclusive offers personalized based on daily spending patterns for th