F1 races to reach younger audience after Covid engine trouble
Formula One faces challenges to reach full throttle again after TV revenues plunged during a shorter pandemic race season
11 April 2021 • 3:00pm
When Formula One drivers accelerate out of the grid at the Emilia Romagna Grand Prix next weekend, Stefano Domenicali will want to keep up the momentum.
F1’s new boss is trying to piece together a winning streak after a record number of viewers tuned in for last month’s season opener in Bahrain.
The curtain-raiser became the first F1 race to reach 2m viewers for Sky Sports, with an audience peaking at 2.23m.