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TikTok creators Greg Auerbach and Nate Twer earned a living this year by posting sponsored videos for brands like Chipotle, Orbit Gum, and DoorDash on their account, @GregTube.
Like other influencers who have amassed big audiences, Auerbach and Twer are moving beyond brand deals to direct-to-consumer sales, selling a mask that you can wear on your wrist when it s not on your face.
They turned to TikTok to advertise their Slapmask, earning over $100,000 in sales in the 48 hours after they posted a promotional video on the app.