Parkinson’s UK turns to AI to head off the ‘charity crunch’
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Summary:
The UK-based charity has worked with consultancy Greenhouse Intelligence on using Artificial Intelligence to keep funding levels as high as possible and use limited resources efficiently.
(Parkinson s UK )
The UK non-profit sector is bracing itself for a ‘charity crunch’ in 2021, according to a recent study conducted by research company Pro Bono Economics, in partnership with the Chartered Institute of Fundraising and Charity Finance Group.
Demand for their services is surging, but income has dwindled, due to the cancellation of fundraising events and the closure of charity shops. While three-quarters of charities anticipate high levels of demand for their services in 2021, more than eight out of ten (83%) are braced for a continued decline in their income over the year, relative to pre-crisis expectations. More than two-thirds (69%) think it will take more than a year for income to r