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by David Prior
Industry veteran Richard Thornton has been appointed to the board of Manchester-based consumer insights business Vypr following a £2.5m investment backed by YFM Equity Partners (YFM) last month.
Vypr has built a cloud-based data validation platform that enables manufacturers and retailers to save time and costs on new product development by providing insight into what customers want to see on the shelves.
Thornton further strengthens the Vypr board, having worked with customers and partners for over 20 years in consultancy and commercial roles within the data and insights industry.
He has spent the last 12 years working for Cint, the global software leader in digital insights gathering, latterly as chief commercial officer, and is now a senior adviser to the company. Prior to that, Thornton was managing director of Ciao Surveys, the European arm of Greenfield Online, and one of the early pioneers of online consumer research panels.