Japanese firm DyDo DRINCO recently released functional beverages targeted at skin-conscious female consumers, as well as beverages fortified with magnesium and vitamin D, nutrients that the firm says is lacking in the Japanese diet.
Ayurvedic growth: India’s Teamonk on how e-commerce pivot boosted growth through COVID-19 Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical retail in the near future.
According to Teamonk CEO Nalin Sood, he made the conscious decision to ‘be different from other tea companies’ in India and focus the firm’s marketing and sales strategy fully on e-commerce back in 2019, long before the COVID-19 pandemic hit, but this decision has helped the company to thrive.