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Three cheers: Craft beer delivery, mini keg subscription and pub-in-a-box drive sales for Lion Brewery amid pandemic By Guan Yu Lim Singapore-based Lion Brewery Co has tapped its e-commerce business and new concepts including subscription services to drive craft beer sales amid the COVID-19 pandemic.
The brewery was established in Singapore in 2018, producing craft beers sold on its online store, supermarket chains, as well as on-trade channels.
During the COVID-19 pandemic last year which hit on-trade channels hardest, Lion Brewery saw its keg sales plummeted, and so turned focus onto the B2C channels, particularly e-commerce.
Pre-pandemic, e-commerce only accounted for about 3% of sales, according to Lion Brewery’s general manager and co-founder, Will Julius.
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