Consumers have shown that they are willing to pay extra for organic produce grown without pesticides, even if it doesn’t taste better.
That has not been the case for organic wine. Organic-labeled wines generally sell at prices similar to those of non-organic wines. And that’s despite growing evidence that they actually do taste better.
A new study by Magali Delmas, an environmental economist at UCLA Anderson School of Management, and Olivier Gergaud, an economist at the Kedge Business School in Bordeaux, France, found that organic wines are judged to be higher quality by experts but that the difference is not just a matter of whether the wines came from organic or conventionally grown grapes.