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How to send the right signals to shape people s perceptions of you and your work Jan 24, 2021, 04:29 PM
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The real world - especially when it comes to human behavior - is messy, and this is uncomfortable for many people.
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The following is an excerpt from
In it, author Michael F. Schein writes that people are uncomfortable with the natural messiness of human behavior and will pay a lot to feel as if they have a method to control chaos.
If you use a brand of scientific hype purporting data and certainty people will be drawn to believe you and see your work as credible.