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if they were advertised as pair pop tarts i would not purchase them. shannon: this is also from the complaint. consumers see the product which exclusively promote strawberries and in my store they re saying they use words like taste like or additives. they re going to purchase the defendants products believing it is higher-quality than it is and it s a bait and switch. i don t think it s a bait and switch at all. it taste like strawberries, it looks like strawberry, that is why you are buying it. if you buy pop tarts instead of the great value brand, it s probably because it tastes better and that s what the consumer wants and that is what they are going to get here. i think what are they going to do next? go after apple jacks because there aren t enough apples in it? it taste great. that s what the consumer wants. and that is what they bargained for pure that s what they got. shannon: exhibit d. this is from pop tarts.com. they say our classic pop tarts

Shannon breamPair pop tartsIt tastePop tartsGreat value brandExhibitd thisClassic popPop tarts comConsumer wants