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New branding, products and canning line set Great Lakes Brewing back on growth path

New branding, products and canning line set Great Lakes Brewing back on growth path
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Beer Serves America: Beer industry contributes $12 6 billion to Ohio economy

The estimate comes from a Beer Serves America study prepared for The Beer Institute and National Beer Wholesalers Association trade groups. Data were collected in early 2020, just before the COVID-19 outbreak in America, and provide a snapshot of the industry pre-pandemic.

INX announces winner of annual can design contest

Great Lakes Brewing Company captured the second annual Colored by INX Can Design Contest after receiving 35 percent of the votes. Great Lakes Brewing’s Crushworthy Lo-Cal Citrus Wheat entry won with 264 votes, 80 more than runner-up Jacki O’s Brewery. Voting took place on the INX International Ink s Facebook page and concluded May 17 after a one-week period. The other finalists included Brewery Ommegang, Duvernois Creative Spirits and Wis-Pak. All of the contest entries submitted were created by designers who used the INX Metal Color Catalog and required the use of no less than two colors from the INX Color Perfection library. The catalog allows the Great Lakes Brewing Company design team to streamline can design and packaging production to give them crucial, impactful results each time they introduce a new brand. Crushworthy Lo-Cal Citrus Wheat ale is available in 12 ounce, 6 and 15-pack cans.

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