How much impact do printing businesses, and the process of printing itself, impact the planet? How much collective responsibility do we bear? Heidi Tolliver-Walker takes a look at how we’re doing.
In this follow-up to last week’s article, Steve Falk, president of Prime Data, discusses how his company determined its carbon footprint, how it came to be the first carbon-neutral direct mail house in the world, and invites members of the industry to use its tools to come up with their own carbon footprints to do the same.