where no nonagenarian has gone before. sophie long, bbc news, blue origin launch pad one. we can now speak to jonathan mcdowell who is a space flight expert at the harvard smithsonian center for astrophysics. thank you for coming on the programme. lots of people watching will say this is a big publicity stunt and it has clearly worked because we are all talking about it but william shatner clearly very emotional and lots of people watching pretty emotional as well. i watching pretty emotional as well. ~ , ., ., well. i think it is a great advert for well. i think it is a great advert for blue - well. i think it is a great advert for blue origin. i well. i think it is a great - advert for blue origin. william shatner did not pay for his flight but there were to paying customers aboard. they need more and i think seeing william shatner s raw emotion and or at what he had experience has been helpful for the new advertising.-