on 16 Dec 2020 Market Insights: why grass-fed is so important Liam McCabe, sector manager and dairy specialist at Bord Bia, explains the direction of travel with promotion of grass-fed as a point of difference for Ireland.
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Significant effort goes into developing new market opportunities for dairy exports, and rightly so, but the importance of safeguarding our position in already established markets cannot be understated.
Increasingly, consumers are expecting more from their food and those that produce it. What was once a fad or trend is now an accepted behaviour and the COVID-19 pandemic has accelerated some of these changes. Change has also been driven by millennials (those aged 24 to 39), who continue to make food choices based upon their awareness of issues such as climate change, the environment and animal welfare.