market trying to raise up to $1 million to help us with general working capital purposes, production scaleup, technology initiatives, and general sales, and sales and marketing as well. you can find out more at tkhibiscus.com. thank you. congratulations. we re very happy to see you here today. okay, guys you re tasting it. i know scott you drink a lot of tea so you re going to be a good judge of the product. i love my tea. david? scott? on a one to ten, not the product. i saw you guys smile. so i think you like the product. how was the pitch? all right. okay. david, you wrote first. one to ten. how did he do. he did an eight. why? i really liked the fact that you were able to be enthusiastic about your product. you know, that when i look at a pitch, that s most important thing for me is how is the enthusiasm. does he believe in the product himself? and i had this sense that you did. i would like to have seen you talk a little bit about what you wanted to do with the money
courtesy of yfsmagazine.com. one, girl boss. filled with behind the scenes stories from the quick rise in the fashion world you ll learn success is all about trusting your instincts and following your gut. two business model generation is for people looking to update outdated business models. get some powerful strategic ideas and tools that are easy to implement for your small business. three, do it marketing provides some helpful ways you can demystify your marketing strategy, so you can reach new customers and clients. four, good to great profiles a set of elite companies that have managed to achieve enduring success and have sustained stellar results for at least 15 years. and five, hooked, how to build habit forming products. a four-step process embedded into the products of many successful companies to steadily encourage customer behavior. a lot of small business owners i talk to say that they are stuck at a certain level. they can t seem to grow anymore.
for people looking to update outdated business models. get some powerful strategic ideas and tools that are easy to implement for your small business. three, do it marketing provides some helpful ways you can demystify your marketing strategy, so you can reach new customers and clients. four, good to great profiles a set of elite companies that have managed to achieve enduring success and have sustained stellar results for at least 15 years. and five, hooked, how to build habit forming products. a four-step process embedded into the products of many successful companies to steadily encourage customer behavior. a lot of small business owners i talk to say that they are stuck at a certain level. they can t seem to grow anymore. they work as hard as possible, they ve gotten by for years, and they don t know why their growth has stopped. well our next guest says that there are a lot of strategies
idea, how are the people she s targeting, the plus-size women and the women she s targeting look at themselves. if they re very different, she has two different markets. in this case she needs to choose or she needs to work on both. if she does, then she probably needs two marketing strategies and maybe even two websites and maybe even two brands. that s hard when you re just starting off to have basically these two different strategies. my inclination is to tell her to kill one off. what do you think? i think it s a great question because every good entrepreneur faces this. if you re good, you have a lot of opportunities coming your way and sometimes the hardest thing is to choose not what to do, not just what to do. i think for me i always advise the entrepreneurs when something like this comes up, step back from it first and ask yourself, where do we want to be when we grow up? where is this going five or ten years from now. until you answer that question, hard to answer the str
and say, how can we simplify this. that s an excellent point because the other mistake a lot of small business owners make, they say okay, fine, i ll create the systems, i ll document the stuff and they never go back to it. the key is absolutely continuous improvement. we do it quarterly. you revisit those on a regular basis where you go back and say what has changed in the world around us, what s changed with our customers and how do we need to update all those systems? it is absolutely a continuous process. okay. and then you talk about internal controls. so you can actually see if the right things are getting done. yes, and you know, i was thinking about this on the way here, to talk to you today, and the best analogy probably for controls, because this is where people get it wrong, they want business owners want control. that s different than putting controls, and i ll tell you the analogy. the analogy is a police officer sitting at a corner in a speed trap that s a control.