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Betrayal or good business? Savvy or servile?
I’m not sure what to make of the many craft breweries galloping to get market share in the seltzer wars popularized by White Claw.
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Seltzers infused with alcohol and fruit flavours have become huge, occupying a space in the market some of us thought would be filled by ciders. Alcohol seltzers are boozy, tasty and because they are low calorie, pose less risk of causing love handles.
Brews News: Consumers get more choices as more brewers add seltzer to their offerings
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Brews News: Consumers get more choices as more brewers add seltzer to their offerings
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Brews News: Consumers get more choices as more brewers add seltzer to their offerings
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