Utah Business 4.16k
Tequila is the third-most purchased liquor in Utah State liquor stores, right after beer and vodka, according to an August 2020 article from the
Utahn’s have spent more than $2.7 million on tequila this year, and yet, if I had asked you to imagine Utah’s liquor industry, you probably would have thought of whiskey.
“Utah has been very slow to get on with the coastal cities in terms of spirits,” says Lisa Barlow, cofounder of Draper-based VIDA Tequila and soon-to-be star of Bravo’s Real Housewives of Salt Lake City. “There are so many chic, passionate people making great products like whiskey or gin, but I don’t think that tequila has had it’s moment in Utah yet.”