clearly defined audience and drive customer action. four, use testimonials and let your customers sing your praises. testimonials and referrals are the best way to build trust with your base, include them on your website or blog. and five, develop branded content. strong into graphic marketing will get people linking back as an expert and reverse. whether you re launching a company you typically get to build from the brand up. there s generally some flexibility when you re new to market but if you opt to buy someone else s business you inherit everything that comes with it, the good and the bad. and when arthur hawk bought a pence golf cour pennsylvania golf course, he knew to give a new identity and that started with changing its name. it s a business milestone