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I'm picturing a gaggle of cigar-chomping Simaudio execs in an office discussing what to do about the fact that their high-end amplification lines have become so successful that their names have become synonymous with the company. "In the '90s, people thought our company was called Celeste," one floor-pacing exec says, speaking for everyone in the room. "Now they think we're called Moon! How do we fix this?" After much debate, a member shouts: "We add 'by Simaudio' at the end!" The execs hoot, holler, and slap the conference-room table—and thus is born Moon by Simaudio.

United statesGrandinote shinaiJim austinDominique poupartMoon voiceHigh end audio systemTarget audioMoon product director dominique poupartCurved groove damping