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The future of SaaS is on-demand: Use experts to drive growth and engagement – TechCrunch

Paul Estes is the Chief Community Officer at MURAL, responsible for supporting, educating, and empowering MURAL s community of imagination workers by connecting them with peers, partners, and on-demand facilitation experts. Previously, Paul held a variety of roles at Dell, Amazon and Microsoft. For SaaS companies, not having a gig economy strategy as we start 2021 is like missing the internet trend in 1990 or failing to get ahead of the mobile revolution in 2010. Leading SaaS are now using on-demand experts to revolutionize the customer experience. They’re growing revenue and post-sales retention and even using the insights to build better products. According to Staffing Industry Analysts (SIA), the global gig economy is approaching $5 trillion as project-based staffing continues this digital transformation.

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