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Following a recent Invitation-to-Bid (ITB) from the East Coast Economic Region Development Council (ECERDC), the Association of Accredited Advertising Agents Malaysia (4As) has criticized the demand by ECERDC for the automatic ownership and retention of Agencies’ intellectual property.

Khairudin rahimAssociation of accredited advertising agents malaysiaAdvertising agencyCreative agency of recordCoast economic region development councilEast coast economic region development councilAccredited advertising agents malaysiaFederal statutory bodyEast coast economic regionCreative agencyTender secretaryGovernment linked bodiesகடற்கரை பொருளாதார பகுதி வளர்ச்சி சபைகிழக்கு கடற்கரை பொருளாதார பகுதி வளர்ச்சி சபைகிழக்கு கடற்கரை பொருளாதார பகுதி