this is amazing. olive oil right. basically organic food is great. but the it doesn t have as many more advantages over frozen food and canned good as we would have thought. this gourmet thing, this is amazing, supermarket olive oil $5.49, extra-virgin olive oil $25.29, basically no difference. minimally processed. that makes me mad stew this is all marketing. it s comical, actually. possibly false marketing. dr. sacks, you know we got to talk about this. we want to talk about fiscal cliff but this probably speaks to you as well because obviously you ve talked about nutrition worldwide. a lot of times we see a great disparity between what s happening in inner cities in america and rich suburbs. and our food environment. do you have any take on this? first of all, i think what was said was that the processing is where a lot of the dangerous stuff can be added. it s not exactly whether it s a freeze dried or whether it s fresh, but how it s processed.