increase. with both chains crediting menu changes for the boost. burger king is targeting coffee, with its new gourmet blends. and wendy s is stressing not just its premium ingredients it s north pacific cod. reporter: but premium digs, remodeling restaurants to include fireplaces. don t expect ronald and company to go quietly, though. but mcfish bites are just one of the balls in mcdonald s cannon. linzie janis, abc news, new york. now, listen to this. first of all, some of the things that you may not even remember, because they kind of disappear from the face of the earth, but they existed. there was hoola burger. this was horrible. like a piece of pineapple with cheese on it, back in the 60s. for catholics that didn t want to eat meat on friday.